In a game that has become increasingly brutal in the last couple of years, Valentinos shoe business has been booming.
In a sport where the shoe is a crucial piece of every player’s wardrobe, it’s not hard to understand why.
In the wake of the NBA’s unprecedented lockout, the Valentinos shoe brand is looking to put an end to that.
For one thing, they’re not taking any chances on a lockout-induced slump in the shoe market.
Last year, the company announced it had sold about 2.3 million Valentine’s Day shoes to the public.
This year, Valantinos hopes to hit 3.3M.
The company has been so successful at selling its shoes in the past that it has decided to do so again this year, and it’s selling them to its customers at the same rate it did last year.
Last January, Valanceo’s CEO was quoted as saying, “There’s a certain amount of desperation in this business.
We don’t want to let it go.”
That said, the shoe company is looking at the situation in a more positive light.
“We’ve seen that our customers like the look and feel of the shoes we’ve made,” said Valanceino CEO and President Daniele D’Alessandro.
“We know that this market is not as popular as it was a few years ago, so we’re looking at ways to increase our brand awareness.”
The shoes themselves, as well as the company’s new line of shoes, are designed with an eye towards the younger generation.
“The brand’s very well known among kids, so they want to have the best quality possible,” D’Adesso said.
And, like the company says, that means more than just the shoes themselves.
“I think this new line will have a very positive impact on our brand.”
D’Alicandro says the company will keep the shoes in stock and on the market for as long as it takes to make them, but that the company is also looking to increase its sales to the point that it is profitable again.
He’s not saying how much that will take, but he is stating that the brand is doing well and is confident in the long-term sustainability of the business.
In other words, Valenceo’s going to keep making shoes and selling them until it’s profitable again and it will sell more shoes, no matter how many are sold.
The company’s going into a new phase of growth, and as of now, it looks like it will do it without losing a step.