A new study has revealed the top five skateboard shoe brands, revealing the world’s best and worst skateboard footwear.
The top five are Jordan, Reebok, Nike, Adidas and Puma, which together sell a combined total of more than $2.5 billion in footwear, according to data released by Nike and the skateboarding footwear industry body Skate.org.
The study, which analysed the footwear sales of the top 50 brands, also found the biggest skateboard brands have the biggest market share, with Jordan and Reeboks having the most market share of any brands, according the research group.
But while the best-selling brands have huge market share – the Skate group estimated that the brands’ share in the footwear market was around 12 per cent – it also found that the top-selling skateboard brand had a much lower share of the overall market.
The research group analysed shoe sales from October 1 to December 31, 2017, and found the top 10 brands sold less than 5 per cent of the shoe market.
That means the top ten brands accounted for less than 3 per cent, or $1.8 billion, of the market.
But that doesn’t mean the companies have to rely solely on their shoe market dominance to make a profit.
The shoe industry is booming and is in need of more quality and affordable skateboards.
Skate.com has been helping brands and retailers improve the footwear they offer.
The group said in a statement that while the Skater shoe market is not as important as other shoes, it was vital to have brands offering a high-quality skateboard experience.
The report also found brands with a strong presence in the skateboard market also had a high market share and made a huge contribution to the overall skateboarding shoe market share.
“The skateboarding industry is the largest consumer of skateboard products and the companies in the industry that produce the shoes that skateboarders wear are the biggest contributors to skateboard skateboard wear,” said Skate founder and CEO Simon Jones.
“As the market grows, the brands that offer the best and most affordable skateboard options need to step up their game and be part of the future of skateboarding.”